Adidas Originals


London, August 2016

Bespoke Installation

To celebrate the launch of the new Adidas Originals NMD collection for Fall/Winter 2016, StudioXAG transformed the London flagship space on Fouberts Place. In the windows, the new trainers float amongst sound wave inspired neons, suspended in acoustic foam lined box. In store, campaign images are printed directly onto mesh framing a screen showing the accompanying campaign film. The new product is sat on a bed of acoustic foam, atop a sleek matte black trestle table. An alternating checkerboard pattern of foam fills the room and highlights the installation.