adidas x StudioXAG: Parley END Clothing Takeover

Since 2015, adidas have been collaborating with Parley For The Oceans working to prevent plastic pollution in the oceans by clearing up ocean plastics and transforming this waste into high-performance sportswear.

To launch the collection in END Clothing, we’ve created a takeover of their window and in-store space.

In the windows, a large screen displays campaign video housed in a plywood billboard surround, accompanied by a free-standing structure frame with footwear shelves in shocking red. The plywood theme is continued in-store, executed in completely FSC certified timber.

To avoid the use of plastics, the window graphics were painted directly onto the glass and all campaign imagery was printed directly to the wood.