Inspiring retail brands to go circular

The future is circular. Brands have recognised the need to drive change in order to reflect consumer mindsets and do less harm to the Earth. Circularity should be the end goal for all businesses, now is the time to get on board or risk consumer disillusionment further down the line.

We’re here to bring our clients and collaborators with us on this circular journey, working towards an approach where displays aren’t designed to be thrown away, and are given a life beyond the shop floor.

Beyond incorporating circular production methods, our favourite brands are innovating and spotlighting groundbreaking new products that manifest their sustainability strategies. 

Napapijri’s Infinity is the world’s first circular jacket, manufactured from regenerated nylon making it completely recycled and recyclable. To launch the jacket, we designed and produced a low-impact, fully recyclable event which also included an innovative circular installation.

Suspended strips of nylon formed an expansive, interactive storytelling installation encouraging users to touch the material and uncover the manufacturing process behind Infinity. The strips of recycled nylon, which told stories from past use including fishing nets and fabric scraps, were sent back to the manufacturers to be transformed into new Infinity jackets.

A sustainable approach was considered in every aspect of the organising and production of the Infinity launch event including the finishing touches, bespoke zero waste canapés and cocktails by innovative mixologist Mr Lyan.