Mulberry x StudioXAG: Bow Wow

In our London workshop, our team handcrafted large ribbons and bows for 18 Mulberry stores and pop-ups worldwide, including their flagship Regent Street and Covent Garden stores.

We supported Mulberry in bringing their vintage-inspired vision to life across each store, through rounds of material and colour sampling to achieve the exact finish and detail for the rollout.

Each bow was unique, created bespoke to the location. The metallic scenes with large bows worked as backdrops to spotlight Mulberry’s iconic handbags and were crafted to feel organic with natural pleating echoing the craftsmanship of the luxury goods house.