Consumers are now hyper-aware of whether a brand’s tone of voice is genuine. Speak with honesty, stay true to your brand values, and offer moments of hope and complentation.
Harvey Nichols launched a campaign to tease the imminent reopening of stores, spotlighting three simple, hopeful statements centred around the exploration of new beginnings.
Recent life has been dull and sometimes difficult at times, offer shoppers a remedy and an escape from the mundane. Create playful and surreal scenes which transport the viewer to other worlds.
Hermès transported visitors of London’s Bond Street into outer space with a series of windows featuring technology which tracks visitors faces and animates them onto the surface of the moon, leaving earth projected from a life-size astronauts suit.
Capitalise on a captive audience and time-hungry shoppers with windows that allow consumers to browse products and purchase without ever entering the store. Incorporate additional immersive and interactive features to deepen the experience.
Zara brought seamless shoppable technology to the high street with their Shop The Look campaign. Shoppers simply pointed their phone cameras at the augmented window to purchase product instantly with one touch.
Consumers are continuing to seek out brands which behave consciously, the pandemic has escalated these feelings further. Place these bold, meaningful messages front and centre. Take the opportunity to extend your message beyond the confines of a window to the entire store facade. Capitalise on a captive audience with queues appearing down the world’s shopping streets.
Dior coated their iconic Avenue Montaigne store in Paris with slogans of female empowerment, in remembrance and celebration of the Paris riots of May 1968.
