Track your brand experience’s carbon impact

Together we can build a better future for our industry

XAGzero is our carbon insights tool, built by the renowned experts at Inhabit and made for market-leading brands that want to drive real change faster.

Designed to demystify the data with personalised carbon intelligence, we look to XAGzero to reduce the impact of our projects and make better choices for the planet.

“Fashion companies have ranked amongst the business world’s most prolific setters of climate targets. [Yet] the industry’s greenhouse gas emissions have hardly budged.”

- Business of Fashion

What does it do?

Built to efficiently measure the carbon footprint of brand experiences and installations, XAGzero:

• Gives clarity on a project’s carbon footprint
• Generates quick and easy reports
• Informs your next steps with bespoke insights
• Compares the carbon footprint of your material choices
• Offers benchmarking and industry comparisons for gaining competitive edge
• Allows you to offset your carbon (and if you do, we’ll double it)
• Is compliant with GHG Protocol & Standard ISO 14040 & 14044

Who is it for?

XAGzero is a must-have tool for brands of the future; those who want to make change happen now.

We know our industry is far from sustainable. It’s an issue we’ve been grappling with for years.

The public expects sustainability as a default from brands. It’s a brilliant, unavoidable fact that should force change to happen quicker. We need to see a movement that places sustainability and the planet at the centre of everything we do – XAGzero can help make this happen.

“We worked with XAG because of their carbon tracking initiative.”

- Giovanni Zaccariello, SVP Global Visual Experience at Coach

How can it help you?

Regulations on carbon reporting are accelerating at an incredible pace. EU law now requires companies to report on their carbon emissions. How will you report on your physical retail experiences and spaces?

XAGzero offers you the toolkit for reporting, tracking and pushing for change within your business. It offers tangible insights into your project’s largest impact areas and provides alternatives to help reduce your carbon footprint – it’s as easy as that.

You offset it, we match it

We know that carbon offsetting isn’t the ultimate answer. Whilst we work with our team and clients to develop our carbon reduction strategies, we’re committed to double offsetting the carbon impact of our projects: sharing the responsibility with our clients and giving back to the world more than we take.

We’ve handpicked four offsetting schemes from Terra Neutra, offsetting diverse opportunities to make each investment truly count.

“XAGzero is designed to turn data into actionable guidance, tracking and offsetting any carbon generated along the way.”

- Daniel Wigham, Sustainability & Strategy Lead at StudioXAG

Want to discuss how XAGzero can turbocharge your sustainability efforts?