Demarcation is essential to ensure your queue experience is safe and efficient. But social distancing doesn’t have to consist of haphazard tape and temporary barriers. Take advantage of bold, graphic floor markings which take their inspiration from car parks and road crossings to guide consumers with clarity and impact.
Waiting in an endless queue can be frustrating. Keep consumers informed and committed by clearly displaying waiting times. Integrate eye-catching tickers and digital displays to heighten the experience.
Philips has developed PeopleCount, a new system which uses technology to control queue traffic, measuring footfall within the store and feeding to a digital display on the facade to indicate customer numbers and projected wait times.
What if we view the queue as an experience in itself? As a tool which can powerfully communicate a brand message and establish bonds between consumers.
Retailers can capitalise on a captive audience to tell deeper brand stories or educate on a particular product launch. Perhaps the queue act also as a taster of what lies inside the store? Consumers are bound to be spending much of their time waiting on their mobile phones, taking advantage of mobile integration and apps can create a holistic and immersive journey.
Samsung’s Smart Phone Line turned queue-jumping into a unique, competitive game. The South Korean brand invited users to create a digital avatar which was beamed to a 50m long queue-come-billboard in Auckland. Fancy skipping ahead in the queue? The more tweets and digital interactions a fan makes, the quicker they’ll move forward.
