Push your purpose.
Wow the world.

There’s a shift in retail. A shift from superficial sustainability talk to more tangible action. Yet the throwaway nature of our industry remains a challenge.

How can you wow the world more sustainably? We’ve been tackling the tough questions for years, creating XAGzero to help reduce your emissions, with design for disassembly and zero to landfill models to transform your impact.


Download our first Impact Report for 2022/23 here to find out what we’ve been up to this year.

Sustainable retail design and production house - StudioXAG London Amsterdam
Sustainable retail design agency StudioXAG London Amsterdam

Sustainability in retail experience design

Creating the change

Strategy
From the realistic to the radical, we work strategically to redefine the status quo.

Design
Sustainability should feed creativity, and create wow moments through constantly evolving design.

Production
From cutting-edge materials to recycled packaging, production doesn’t need to cost the earth.

Beyond
Circular thinking can help create for the future, so that no idea need be a one-hit-wonder.

Being the change

In line with the UN’s Sustainable Development Goals, these commitments set out a positive long term vision for our business and the planet.

By 2022

  • Switch to 100% recyclable packaging
  • Become certified as a B Corporation, verifying that we operate at a high standard of environmental and societal performance
  • Reengineer design and production processes so that more of our projects can be easily taken apart and recycled

By 2023

  • Switch to 100% recycled packaging

By 2035

  • Become a Certified Net Zero business
"Brands should be a force for good - we work in close partnership with our clients to make smarter, more sustainable decisions"
Gemma Ruse - StudioXAG Co-Founder
Click on a category below to explore our four point plan for sustainable spaces
Wow moments don't need to cost the Earth

Since 2018, our green team has invested heavily in creating smart, tangible tools. From XAGzero to circular materials we’re finding ways for creativity and sustainability to co-exist.

There’s always further to go, but we’re proud to win projects on the strength of our sustainable credentials.

Work Smart XAGzero

Carbon data that drives change

With every project estimate comes XAGzero – your bespoke carbon analysis. It allows us to break down a project’s carbon output and provide an estimate of the overall carbon footprint.

Thanks to our partner Terra Neutra, we can pair your project with innovative schemes to offset your emissions. And if you do, we’ll match it.

Find out more

Work Smart Design Strategy

From the realistic to the radical, we flex our approach to match your ambition.

Realistic
Simple, attainable ideas make a surprising impact. For example, removing all plastic, using recycled or reclaimed materials, designing for disassembly or double offsetting your carbon.

Radical
Aspirational solutions can redefine the status quo and make a real-world difference. Whether that’s full traceability or 100% biodegradable installations that melt back into nature.

Retail-Design-Studio_XAG_Web_Shots
"80% of all environmental impacts are determined during the design phase of products"
The Design Council

Work Smart Case Study

One design, infinite stories

An evolving window display is a smart approach to tell a series of stories with just one display, whilst keeping costs and environmental impact down.

In collaboration with Montblanc, we developed a long-term strategy that uses a clever, dynamic modular drum system. Developed with a sustainable ethos, elements of the display are interchangeable to create brand new atmospheres for subsequent product launches.

Explore more

Want to create a more sustainable future for your brand? Get in touch
A collaborative effort to inspire progress

There’s a global awakening to the crisis that we’re in. One that’s going beyond talk to taking real action.

We believe the most effective way of achieving tangible change is working closely with forward-thinking clients and suppliers to create the shift we need to see, together. Drawing on global gold-standards and the best minds in the industry, we can create credible, sustainable experiences that rewrite the norm.

Stronger Together Our Collaborators

BSI advises and trains our team on sustainability gold standards and up-to-the-minute best practices.

Terra Neutra partners with us on targeted, trusted ambitious projects to offset our carbon on a global scale

Alongside brands like Louis Vuitton and Prada, we’re committed to the Science-Based Targets initiative, keeping global warming below the 1.5-degree level in line with the Paris Agreement.

Stronger Together Meet The Green Team

Our in-house, go-to sustainability gurus will work with you to drive change.

You can tap into their expertise at every step of your project, from concept through to fabrication to installation and beyond.

Danny, Senior Strategist
Rich, Senior Production Manager
Jen, Senior Studio Manager
Digby, Senior Designer
James, Head of Projects
Yi-Hwa, Senior Designer
"Our brands don’t want to just participate in the sustainability conversation, we want to continue being catalysts and creators of substantial improvement"
James Carnes - VP, adidas Brand Strategy

Stronger Together Case study

Inspire the global community,
create global change

Working hand in hand with a long-term client, we helped to launch a product grounded in transparency and quality, that didn’t compromise on style.

We set about creating a fully sustainable and credible retail campaign that educated consumers and delivered on the process of ending plastic waste as a powerful statement of intent.

Read more

Want to create a more sustainable future for your brand? Get in touch
Pushing your purpose

We grapple with the fact that the throwaway nature of our work isn’t, at its core, sustainable. Rather than turning a blind eye, we’re continually developing strategies to tackle it.

In collaboration with our clients, we have a valuable opportunity to drive change across our industry. Using our shared platform as a force for good we can shout louder and stand taller. Using a little creative magic, we can transform business as usual.

Drive Change Production

You can stop people in their tracks, while saving money and protecting the planet.

From hiring elements of installations instead of creating everything from scratch, to experimenting with new materials that push boundaries and designing with smart disassembly solutions in mind, we can show you plenty of ways to make a positive difference at the production stage.

"Anya Hindmarch has made a bold statement about the impact of plastic pollution, filling her stores with more than 90,000 plastic bottles."
The Independent

Drive Change Low carbon logistics

When arriving at the installation stage of a project, we won’t cut corners when it comes to sustainability.

For example, if we have to travel to installations, any emissions are offset via our partner Terra Neutra. On top of this, you can rest assured that any deliveries we make as part of your project will be carbon neutral.

When it comes to packaging, we avoid using plastic. You can expect recycled elements, such as cardboard and corrugated paper, used wherever possible across your project.

Sustainability in brand retail: 100% recycled recyclable packaging

Drive Change Case study

Make a powerful statement

Use your space as a billboard to tell a sustainability message which feels authentic and inspiring.

Our collaboration with Anya Hindmarch did just that, to help launch their revolutionary ‘I Am A Plastic Bag’ collection. Anya’s vision came to life through the closure of three of their London stores during London Fashion Week, filling them with recycled plastic bottles to draw attention to the enormity of the single-use plastic problem.

Read more

Want to make a sustainable statement? Get in touch
Infinity and beyond

We love working with brands that are bold and brave enough to go against the grain. The changemakers with the foresight to look beyond the here and now. Those who treat the planet as the starting point of the creation process, not an afterthought.

Create For The Future Beyond

No installation needs to be a one-hit wonder. Your project can continue to make an impact far into the future.

By travelling from one location to another, one concept can have global impact.

By designing for disassembly and repurposing, your work can have new life for years to come.

And with our zero-landfill approach, nothing goes to waste.

Lloyd Park Children’s Charity, a fantastic organisation in our local area of Walthamstow, is one of our chosen partners for donating old displays, giving them a second life as materials for new playgrounds.

"Whether it’s design, their approach to sustainability or service, StudioXAG always strive to do better today than they did yesterday."
Jason Lowdon - Creative Director, Napapijri

The future is circular

Always create and design with a circular approach in mind.

To launch Napapijri’s Infinity Jacket, the world’s first circular jacket manufactured from recycled nylon, we created an event space which immersed visitors in the story of this groundbreaking product, and produced materials which were returned and used to create more jackets.

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Bring a circular approach to your strategy, get in touch