StudioXAG, the studio behind your favourite shop windows
— WGSN
London
5 Argall Avenue
London, E10 7QE
United Kingdom
+44(0)20 8539 8606
xavier@studioxag.com
Amsterdam
Venserweg 21k
1112 AR Diemen
Netherlands
+31(0) 6 42153131
s.sheehan@studioxag.com
As a Certified B Corporation, we believe business should be a force for good. That’s why we work with forward-thinking brands to deliver wow moments that push purpose and spark change.
We are an award-winning team that create anything from bespoke installations to pop up shops and immersive experiences, designed and built in our studios and workshops in London and Amsterdam.
"I'm always struck by the magic of what we do when our creative installations literally stop people in their tracks"
"I feel inspired when we push the boundaries of a project and we pull a team together to make the seemingly impossible happen"
"I love seeing our team grow and work on some truly amazing projects!"
"My career highlight was when someone told me I was 50% funnier than last year…"
"I've loved bringing yoga to XAG"
"Launching our carbon tracking tool XAGzero been a highlight"
"I loved designing magical animal/instrument hybrids for Lotte World Mall. The client kept asking for more, nothing was too crazy!"
"I am addicted to collecting images - I literally have hundreds of books and folders full of things that I find inspiring"
"I love dissecting the meaning of everything. Does the word 'orange' first describe the fruit or the colour?"
"I love visiting exhibitions and keeping up with the ever-growing design trends"
"It was amazing seeing Lululemon's colourful Pride '22 windows come to life on Regent Street"
"I love upcycling and hunting for hidden gems to makeover"
"I love understanding how things are made"
"It sounds cliché but wine and cheese makes me truly happy"
"I'm happiest when I'm camping or spending time outdoors"
"I am great at reverse parking"
"I'm always on the hunt for materials and items for the design team that can be repurposed for something totally new and different"
"Designing and making furniture makes me happy"
"I take pride in making nice functional things from our scraps and off-cuts"
"I'm ambidextrous"
Blend fresh insights with industry know-how, and a future facing mindset to craft creative strategies that truly connect your brand to your community.
If it doesn’t captivate, it’s just noise.
Inspire and engage your audience through dynamic brand spaces and unforgettable experiences. We’ll mix creative magic and real world logic to design memorable moments that keep pushing the dial forward for your brand.
Need a team of talented makers that can craft any idea into reality? With design and production all under one roof, our hands-on collaborative approach ensures every detail counts.
Our expert project managers are the bridge that brings bold ideas to life; translating complex processes into easy-to-understand plans. They keep everyone on mission so your project reaches its true potential within its real-world constraints.
Looking for more sustainable logistics? Set new standards with tailor-made solutions for every project, minimal use of plastic packaging and zero waste to landfill.
Discover a holistic creative retail strategy that prioritises impactful brand storytelling alongside industry leading sustainable practices.