How we used our business as a force for good this Christmas
So we went searching for an organisation that needed our specific help, and somewhere which matched our desire to create meaningful difference.
How We Used Our Business as a Force for Good this Xmas
Updates → How we used our business as a force for good this Xmas
Following our B Corp Certification back in the summer, we wanted to do something this Xmas that had purpose at the heart
The Choose Love Store
We’d been aware of Choose Love for many years, and wanted to extend a helping hand to them following our certification, in the spirit of Christmas 2022. They were the perfect organisation to focus our efforts on, and one that felt appropriate for the world we are living in right now.
Choose Love is an organisation that set out to support refugees and displaced people following the 2015 Syrian Refugee Crisis, and has helped over 3.8 million people across 33 countries since its inception
We offered our skills, experience and time to Choose Love, to help them reimagine their annual temporary Christmas store and transform how they interacted with potential donors in a physical space. By working closely with the Choose Love team, we could gift help, advice and valuable time to create a store experience that was educational, interactive and shareable.
We didn’t want to stop there though. By creating an Xmas campaign that was a direct extension of work we were doing with Choose Love already, we could take it one step further.
‘Shop Love, Share Love, Gift Love’
The ‘Shop Love, Share Love, Gift Love’ campaign is launching across our social channels from December 7th, challenging our followers, clients and friends to share the love with as many people as possible, spread the word and support Choose Love.
As soon as we hit 100 likes, comments and shares, we’ve pledged to ‘buy the store’ – a purchase of one of every single item that Choose Love provides.
Simple as that.
Spreading the Love Even Further
To spread some extra, festive cheer, we’ve donated over 35 of Choose Love’s ‘Bundle of Warmth’ packages on behalf of our clients and friends, and a selection of other life-saving products on behalf of the StudioXAG team. These packages provide food, fuel, baby essentials, a warm bed and a roof over someone’s head; we’re chuffed to be able to help like this, this winter.
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Choose Love need your help – if you’d like to make a donation, fundraise, sign live petitions or take action in your own way, then click here.
Take a look at how we turned our purpose into action and explore how we transformed this year’s Choose Love store into London’s number-one destination for giving.
