Is your brand ready for radical circularity?

A few months ago, we introduced you to an exciting project that we’d worked on for Coachtopia. The project’s central focus was circularity and WOW did it receive a fantastic response from our clients, followers and the press! It showed us how collectively we all want to make a radical shift towards a more sustainable future for retail brands and spaces.

In true StudioXAG fashion, we couldn’t just stop there. It got us thinking about the drivers behind the circularity movement and what this could look like for brands of the future. So we’ve been busy researching and developing our findings into a free and practical briefing to share with you all. We’re doing this because we believe that collaboration will get us to a more sustainable future faster.

The insights briefing, launching on 2nd August, will feature a webinar and report filled with digestible takeaways, the three key pillars of Radical Circularity, case studies and strategic actions.

Scroll down to sign up for early access to the Radical Circularity webinar and report.

Gemma Ruse
Co-Founder + Creative Director

Circularity moves away from a linear life cycle. It goes beyond end-of-life to create a closed-loop system of reuse, recycle, repair, resale and repurpose.

Sign up now for early access to our Radical Circularity insights briefing launching on 2nd August and stay tuned to discover a new world of circular craft powered by community.

Harnessing themes of regeneration, circularity and positivity – we’ve designed refined yet playful scenes that elevate the innovative and inclusive nature of the Pangaia movement.

Circular layers and spherical forms presented in bold colours from brand codes draw in the viewer to tell the story of Pangaia. Educational and engaging, the viewer is drawn into an immersive display that aims to connect the process of the product as a narrative.

Explore the project

Nina + Co

Nina+Co is a London-based design studio that puts circularity at the core of its practices, working with materials such as mushroom mycelium, algae and bioplastics.

Collaborating with a community of innovative designers and local craftspeople, they have produced projects such as Big, a beauty store inspired by minerals and ingredients used in natural skincare.

Find out more

Venice Biennale – German Pavilion

A material bank consisting of materials from last year’s biennale to be used to repair and upgrade spaces around Venice, the German Pavilion is a true demonstration of interconnectedness of sustainability and community.

Coordinated collaboration over consumption – this ‘nothing new’ approach to materials acts as a framework for building new design culture.

Take a look

Exploring how luxury brands can take a more circular approach to creating in-store spaces, StudioXAG’s senior strategist Daniel Wigham spoke with FRAME.

‘We know that every luxury house has its own identity and DNA, a set of materials and colours which sit seamlessly with its products and are recognisable to all. An exciting challenge we face is how to apply these to new and disruptive sustainable materials, to swap out the brand codes of yesterday and bring them forward,’ says Daniel.

Read the full article to learn more about our work with Coach and what luxury retail brands are doing to create a more circular future.