StudioXAG

The Body Shop

MASKS

London, April 2017

Bespoke Installation

In celebration of The Body Shop superfood face masks, the flagship store window on Bond Street is an explosion of colour.

The bright, multi layered window heroes key ingredients from each face mask. Charcoal, acai berries, honey, ginseng and roses seemingly burst from the jars in scaled-up graphics printed on foamex. In the largest window each of the five products is presented on a smoked acrylic plinth mirroring the shape of the jars themselves. In an additional layer, bold 3D campaign messaging is affixed to the inside of the window. The theme continues in the smaller window where the product is displayed on taller plinths before corresponding colour columns of vinyl. Smaller bursts of ingredients frame each mask.