StudioXAG

Y-3

Manga

London, August 2014

Concept Shopfit

Huge black and white hand-drawn manga illustrations take over the back wall and fixtures in Y-3 at Selfridges, transforming it into a backdrop fit for comic book superheroes. Neon orange shelving cuts through the monochromatic composition to highlight tension graphics showcasing look book imagery and a screen playing footage of Yohji Yamamoto’s superhero inspired collection. Yamamoto’s Crime-Fighting Contraptions, Getaway Gear and Camouflage Devices pop against the back wall and rest upon a lit table top, adorned in a half-tone, black and white dot print.