StudioXAG

Calvin Klein

CK2

Europe, January 2016

Window Multiple

A triptych of matte black metal framework structures are hinged together and stand boldly in the first window to display printed campaign images promoting the new CK2 fragrance. With a mix of printed and unprinted fluted plastic panels, the fixture creates a fresh and light installation; focusing on the spirit of the fragrance. A huge striking CK2 logo lit sign is outlined in black and lies across a long black metal framework plinth, giving a nod to the daring undertones of CK2. In the second window, two contrasting large scale graphics outlined in matte black metal framework fill the window, providing the backdrop for two mannequins and represent the meeting of two people. The bottle is displayed elegantly atop a tall open plinth and the strap-line #The2ofUs is applied to each window in cut vinyl.