StudioXAG

Fred Perry

Great British Outdoors

Spitalfields, London, August 2011

Concept Shopfit

Fred Perry’s concept store for accessories and footwear is transformed into The Great British Outdoors with bespoke made signposts, a wooden stiles merchandising system, tree-trunk seating and real trees bursting with felt foliage lining the walls to create an idyllic pocket of countryside in the city.