Studio News

14th December 2016

Neal’s Yard Remedies – Christmas

If you visit a selection of Neal’s Yard Remedies stores over Christmas you will spot the wreaths we designed and produced for them this year. To compliment their ‘Handcrafted With Love’ campaign we handmade each paper flower. As the wreaths were to be displayed in front of a navy blue banner, we designed the wreaths in white and…

14th December 2016


We have collaborated with Calvin Klein to create evolving FW16 windows for their Milan flagship. Galvanized steel boxes are the theme throughout. In one window, they link together to form a frame around a stretched banner. In another, we changed the formation of the boxes at each drop. We created a stepped display for mannequins in August, whilst for the ‘rebel pulse’…

13th December 2016

Watch – Xavier interview with V&A

In a film released today by the V&A Museum, Xavier discusses the inspiration behind the Christmas decorations we were honoured to design and implement this year. Talking eloquently about the traditional Victorian and industrial influences on the giant metalwork trees, you’d never guess the interview took place at 2am during the overnight installation. You can catch…

5th December 2016


Taking inspiration from Victorian festive traditions and the industrial revolution we’ve had the privilege of designing and producing this years Christmas decorations for the V&A Museum. A giant metalwork tree dressed with traditional green foliage and handmade decorations stands at 4.5m tall in the Museum’s Grand Entrance; while the V&A Museum of Childhood gets it’s own playful take…

1st November 2016


We’ve taken over the windows once again at the Y-3 Flagship store on London’s Conduit Street, this time to celebrate the launch of the Fall/Winter 2016 collection of Y-3 Sport. Semi-translucent campaign graphics interplay with a physical mannequin wearing the collection, bringing the models from the digital to the physical world. A reflective window vinyl…

8th July 2016


We’ve collaborated with the creative team at Kenzo to produce and install their new space at Harrods! A bespoke monochrome perspex sign is fixed to panels of textured gunmetal, which reflects the blue and grey colour scheme of the new collection. Product hangs from metal rails in a dark navy satin finish, minimal black upholstered stools accompany a…

6th July 2016


Once again, we’ve taken over the windows and in-store of the Adidas Originals store on Fouberts Place, to celebrate the launch of their new Icons collection. In-store, minimal campaign graphics hang alongside hovering hollow monochrome boxes displaying the new footwear releases. In the windows, campaign graphics are scaled up and highlighted with neon strips.   Photographs courtesy…

5th July 2016


We’ve taken over the windows at Liberty for the whole of July in celebration of the Absolutely Fabulous Movie launch! You’ll catch Patsy and Edina sipping Bolly on a yacht and on the run in a bright orange Tuk Tuk. Head down to see all 10 windows in their sparkling glory before 25th July! Photographs…

19th May 2016


Last week, Gemma spoke to the lovely guys at Retail Focus about the founding of StudioXAG, and what makes the studio tick. Read the full interview here!

13th May 2016


Take a look at our latest collaboration with the creative team at Karen Millen. We’ve designed, produced and installed the latest High Summer windows in flagship stores in London, Manchester & New York. To celebrate five colourful botanical prints designed by Karen Millen’s Atelier, a dazzling print on print scene unfolds across windows and in store…

11th May 2016


Just got some photos through front our latest install for Y-3 Sport! Window displays and in-store spaces designed, produced and installed to mark the launch of Y-3’s first performance sportswear collection. Designs were tailored to multiple locations in London, New York, Tokyo and Shanghai. The collection’s nonconformist mantra spans the floor to stake claim over…

29th April 2016

Studio Xag at the VM & Display Show

Thank you to everyone who came to say hi to us at the VM & Display show, we had a great time meeting lots of new interesting people and enjoyed seeing some old faces. If you didn’t get a chance to join us, here’s some pictures of our stand at the event ! When designing…

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