StudioXAG

11th January 2018

PROPHERE

A scheme we installed earlier this month at Adidas Originals Fouberts Place store, featuring windows and in-store spaces inspired by the Prophere footwear release. The windows include campaign films which can be seen through circular apertures, encouraging pedestrians to engage with the scheme. In-store, a concrete-effect bracket structure houses the new collection, up-lit with a glowing sheet of yellow light.

Photographs courtesy of Melvyn Vincent