StudioXAG

18th May 2017

HAVAIANAS – RAINBOW

StudioXAG took over a window at the iconic Parisian concept store Colette to celebrate the new collection of Havaianas espadrilles.

Inspired by the wonderful kaleidoscope of colour in their new range, the spectacle of a rainbow is brought into the space. Tessellating coloured translucent acrylic boxes fill the entire span of the window and suspend the product so that they appear weightless.
A spectrum of coloured neon parallel lines continues the rainbow theme, highlighting the product, as a glowing white strip runs across the entirety of the installation, featuring the Havaianas logo.

Photographs courtesy of Colette.