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21st March 2017

XAG in print – my world my originality

We are delighted to be featured in a new book ‘My World My Originality 3: Shops’ It picks a selection of our work, including our Calvin Klein Air concept for the SS14 Calvin Klein Jeans collection and two of our Louboutin Christmas windows. It is sitting proudly in our library and goes particularly well with a cup of tea….

20th March 2017

HAVAIANAS – RETRATOS

Miniature favelas sprung up in the windows of Havaianas White City and Carnaby Street stores to launch a new range of flips flops designed in collaboration with Brazilian artist Ricardo Negro. Negro’s spirited paintings of his beloved São Paulo favelas were at the heart of the project. We printed his colourful illustrations large-scale on panels…

20th March 2017

Christian Louboutin men – Ecusson SS17

One for the boys this time.  The Christin Louboutin ecusson, or ‘badge’ in English, has long embellished shoes but has been reimagined to adorn leather goods for SS17. To launch the collection we created windows for Louboutin boutiques worldwide including London, Paris, New York and Milan. Campaign stills feature in each window, whether on light boxes or…

14th December 2016

Neal’s Yard Remedies – Christmas

If you visit a selection of Neal’s Yard Remedies stores over Christmas you will spot the wreaths we designed and produced for them this year. To compliment their ‘Handcrafted With Love’ campaign we handmade each paper flower. As the wreaths were to be displayed in front of a navy blue banner, we designed the wreaths in white and…

14th December 2016

CALVIN KLEIN FLAGSHIP – FW16

We have collaborated with Calvin Klein to create evolving FW16 windows for their Milan flagship. Galvanized steel boxes are the theme throughout. In one window, they link together to form a frame around a stretched banner. In another, we changed the formation of the boxes at each drop. We created a stepped display for mannequins in August, whilst for the ‘rebel pulse’…

13th December 2016

Watch – Xavier interview with V&A

In a film released today by the V&A Museum, Xavier discusses the inspiration behind the Christmas decorations we were honoured to design and implement this year. Talking eloquently about the traditional Victorian and industrial influences on the giant metalwork trees, you’d never guess the interview took place at 2am during the overnight installation. You can catch…

5th December 2016

V&A MUSEUM CHRISTMAS

Taking inspiration from Victorian festive traditions and the industrial revolution we’ve had the privilege of designing and producing this years Christmas decorations for the V&A Museum. A giant metalwork tree dressed with traditional green foliage and handmade decorations stands at 4.5m tall in the Museum’s Grand Entrance; while the V&A Museum of Childhood gets it’s own playful take…

1st November 2016

Y-3 SPORT FW16

We’ve taken over the windows once again at the Y-3 Flagship store on London’s Conduit Street, this time to celebrate the launch of the Fall/Winter 2016 collection of Y-3 Sport. Semi-translucent campaign graphics interplay with a physical mannequin wearing the collection, bringing the models from the digital to the physical world. A reflective window vinyl…

8th July 2016

KENZO – HARRODS WOMENSWEAR

We’ve collaborated with the creative team at Kenzo to produce and install their new space at Harrods! A bespoke monochrome perspex sign is fixed to panels of textured gunmetal, which reflects the blue and grey colour scheme of the new collection. Product hangs from metal rails in a dark navy satin finish, minimal black upholstered stools accompany a…

6th July 2016

ADIDAS ORIGINALS – ICONS

Once again, we’ve taken over the windows and in-store of the Adidas Originals store on Fouberts Place, to celebrate the launch of their new Icons collection. In-store, minimal campaign graphics hang alongside hovering hollow monochrome boxes displaying the new footwear releases. In the windows, campaign graphics are scaled up and highlighted with neon strips.   Photographs courtesy…

5th July 2016

LIBERTY – AB FAB THE MOVIE!

We’ve taken over the windows at Liberty for the whole of July in celebration of the Absolutely Fabulous Movie launch! You’ll catch Patsy and Edina sipping Bolly on a yacht and on the run in a bright orange Tuk Tuk. Head down to see all 10 windows in their sparkling glory before 25th July! Photographs…

19th May 2016

INTERVIEW WITH RETAIL FOCUS

Last week, Gemma spoke to the lovely guys at Retail Focus about the founding of StudioXAG, and what makes the studio tick. Read the full interview here!

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