Close
Archive

StudioXAG

Studio News

18th August 2017

THE BODY SHOP – SPA AT HOME

We’ve given The Body Shop flagship windows a refresh to focus on their collection of Spa of the World products. Our brief was for a window that encourages passers-by to, ‘Balance Body & Mind’. We designed a timber frame seesaw displaying a stack of two dimensional cut outs of the products on one end and…

18th August 2017

Y-3 Crescent

Y-3 launch their Fall/Winter collection in stores with a sculptural freestanding unit we designed for the windows. The brand is the last word in Japanese minimalism so the stand we came up with had to reflect that. In addition to designing the piece we also created it for London’s Conduit Street store. Made from blackened hot rolled steel,…

20th June 2017

Y-3 AT ANTONIOLI

We designed and produced a high-concept monochromatic design in the Italian luxury concept store Antonioli, to launch the new Y-3 Pure Boost sneakers. Clusters of black spheres are peppered along an existing wedge platform and window. In a rich variety of textures, huge matte and glossy black balloons nestle amongst flocked spheres topped with acrylic.  Photographs by…

14th June 2017

HAVAIANAS – CAMDEN STABLES MARKET

We recreated our fruity twosome Pineapple and Watermelon to drive footfall to the new Havaianas store in Camden Stable Market. The larger-than-life fruits are made from flip flops standing on a branded base that can be wheeled onto the street. We also created a bespoke A-frame board from reclaimed wood and bold directional signage to guide…

12th June 2017

ADIDAS ORIGINALS x PORTER

To commemorate the launch of adidas Originals accessories collection designed in collaboration with Japanese brand Porter, we’ve produced the London flagship scheme, which take inspiration from clean Japanese minimalism in adidas’s signature blue hue. In windows either side of the store entrance, key collection pieces are suspended from thick blue rope, alongside campaign imagery hung with…

26th May 2017

THE BODY SHOP FLAGSHIP – ANTI-POLLUTION

Our latest windows for The Body Shop Bond Street create a multi-layered cityscape, to mark their new range of Anti-Pollution skincare. Two giant graphics of hands holding the product thrust upwards from between the buildings, with the real product displayed on plinths disguised as skyscrapers. Campaign messages and call-to-actions adorn the window in cut vinyl…

23rd May 2017

GANT – LE MANS

In 1949, after a hiatus during the Second World War, the legendary Le Mans race recommenced in France. That same year the GANT brand was created in New Haven, USA. To mark their historic partnership we produced a concept for the GANT Regent Street store. The 24 Hour Le Mans logo produced in red and…

23rd May 2017

WHITE STUFF – FW17 PRESS DAY

Studio XAG have created a bespoke equine window for the White Stuff Autumn/Winter 2017 press day. We took the ‘Wild & Free’ concept and created a life size horse sculpted from layers of white paper on a wood and foamex frame. It gallops amongst dried grasses and moss before a golden sunset backdrop printed on muslin.

18th May 2017

HAVAIANAS – RAINBOW

StudioXAG took over a window at the iconic Parisian concept store Colette to celebrate the new collection of Havaianas espadrilles. Inspired by the wonderful kaleidoscope of colour in their new range, the spectacle of a rainbow is brought into the space. Tessellating coloured translucent acrylic boxes fill the entire span of the window and suspend…

16th May 2017

HAVAIANAS – PINEAPPLE WATERMELON

Two new fruity characters have been installed in Havaianas Westfield White City. Our jolly Pineapple and Watermelon creations are made from flip flops secured to a wooden base. In a comedic concept the fruity friends are taking a selfie with their vinyl covered acrylic arms, standing on a red and yellow striped plinth. Pineapple, ever the trendiest fruit,…

28th April 2017

READ – XAG IN THE TIMES

Our Senior Designer Lauragh Flood got a mention in The Times today! Lauragh will be talking at Visual Merchandising London, a course run by 1dayschools as part of their themed series of one-day courses for creatives. Other speakers include Dr. Valerie Wilson Trower (VM Specialist), Holly Wadsworth (HWVisual), Nick Sizemore (Head of VM and Windows at Lacoste) and…

21st March 2017

XAG IN PRINT – MY WORLD MY ORIGINALITY

We are delighted to be featured in a new book ‘My World My Originality 3: Shops’ It picks a selection of our work, including our Calvin Klein Air concept for the SS14 Calvin Klein Jeans collection and two of our Louboutin Christmas windows. It is sitting proudly in our library and goes particularly well with a cup of tea….

Loading more posts