Studio News

23rd May 2017


In 1949, after a hiatus during the Second World War, the legendary Le Mans race recommenced in France. That same year the GANT brand was created in New Haven, USA. To mark their historic partnership we produced a concept for the GANT Regent Street store. The 24 Hour Le Mans logo produced in red and…

23rd May 2017


Studio XAG have created a bespoke equine window for the White Stuff Autumn/Winter 2017 press day. We took the ‘Wild & Free’ concept and created a life size horse sculpted from layers of white paper on a wood and foamex frame. It gallops amongst dried grasses and moss before a golden sunset backdrop printed on muslin.

18th May 2017


StudioXAG took over a window at the iconic Parisian concept store Colette to celebrate the new collection of Havaianas espadrilles. Inspired by the wonderful kaleidoscope of colour in their new range, the spectacle of a rainbow is brought into the space. Tessellating coloured translucent acrylic boxes fill the entire span of the window and suspend…

16th May 2017


Two new fruity characters have been installed in Havaianas Westfield White City. Our jolly Pineapple and Watermelon creations are made from flip flops secured to a wooden base. In a comedic concept the fruity friends are taking a selfie with their vinyl covered acrylic arms, standing on a red and yellow striped plinth. Pineapple, ever the trendiest fruit,…

28th April 2017


Our Senior Designer Lauragh Flood got a mention in today’s The Times. Lauragh will be talking at Visual Merchandising London, a course run by 1dayschools as part of their themed series of one-day courses for creatives. Other speakers include Dr. Valerie Wilson Trower (VM Specialist), Holly Wadsworth (HWVisual), Nick Sizemore (Head of VM and Windows at Lacoste) and Alice…

21st March 2017

XAG in print – my world my originality

We are delighted to be featured in a new book ‘My World My Originality 3: Shops’ It picks a selection of our work, including our Calvin Klein Air concept for the SS14 Calvin Klein Jeans collection and two of our Louboutin Christmas windows. It is sitting proudly in our library and goes particularly well with a cup of tea….

20th March 2017


Miniature favelas sprung up in the windows of Havaianas White City and Carnaby Street stores to launch a new range of flips flops designed in collaboration with Brazilian artist Ricardo Negro. Negro’s spirited paintings of his beloved São Paulo favelas were at the heart of the project. We printed his colourful illustrations large-scale on panels…

20th March 2017

Christian Louboutin men – Ecusson SS17

One for the boys this time.  The Christin Louboutin ecusson, or ‘badge’ in English, has long embellished shoes but has been reimagined to adorn leather goods for SS17. To launch the collection we created windows for Louboutin boutiques worldwide including London, Paris, New York and Milan. Campaign stills feature in each window, whether on light boxes or…

14th December 2016

Neal’s Yard Remedies – Christmas

If you visit a selection of Neal’s Yard Remedies stores over Christmas you will spot the wreaths we designed and produced for them this year. To compliment their ‘Handcrafted With Love’ campaign we handmade each paper flower. As the wreaths were to be displayed in front of a navy blue banner, we designed the wreaths in white and…

14th December 2016


We have collaborated with Calvin Klein to create evolving FW16 windows for their Milan flagship. Galvanized steel boxes are the theme throughout. In one window, they link together to form a frame around a stretched banner. In another, we changed the formation of the boxes at each drop. We created a stepped display for mannequins in August, whilst for the ‘rebel pulse’…

13th December 2016

Watch – Xavier interview with V&A

In a film released today by the V&A Museum, Xavier discusses the inspiration behind the Christmas decorations we were honoured to design and implement this year. Talking eloquently about the traditional Victorian and industrial influences on the giant metalwork trees, you’d never guess the interview took place at 2am during the overnight installation. You can catch…

5th December 2016


Taking inspiration from Victorian festive traditions and the industrial revolution we’ve had the privilege of designing and producing this years Christmas decorations for the V&A Museum. A giant metalwork tree dressed with traditional green foliage and handmade decorations stands at 4.5m tall in the Museum’s Grand Entrance; while the V&A Museum of Childhood gets it’s own playful take…

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