Napapijri → Icons

‘Icons’ focuses attention on the brand’s status as a symbol of exploration and innovation since their founding in 1987.

Design, Production + Install

StudioXAG

Photography

Melvyn Vincent, Andreas Markou + Francesca Anichini

Napapijri x StudioXAG: Icons Launch

Taking cues from the campaign which often acts as a backdrop to the windows, a bold clash of ultramarine blue and rust red inspired by colours found in the Northern Lights saturate the display. A plaster-finish floor is paired with a textural rock form, illuminated by a beam of light.

Reflecting the mountaineering heritage of the brand, an abstract wiggle shape dominates the window, acting as both a sculptural focal point and a product display rail.

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