Napapijri x StudioXAG: Defying Gravity

The digital and physical worlds collide as asymmetrical stacked rocks in flocked and gloss finishes compliment Hardcastle’s digitally rendered glacial landscapes.

The sculptural shapes float upwards in this extraordinary yet functional installation, displaying an array of Napapijri product. Glistening pops of liquid gold add a luxurious edge to our multi-textural window scheme.

This eye-catching scheme was delivered and installed in 16 key city stores throughout Europe.