Napapijri x StudioXAG: 80s Haze Launch

’80s Haze’ was amongst several bright Napapijri launches for SS19. Using Miami’s pastel-hued architecture as a starting point, we designed, fabricated and installed window displays throughout Europe featuring geometric overlays of mirrored and colour-blocked frosted acrylics, in gradients of electric blue, pastel purples and dusty pinks, complete with satin spray finishes.

Neon lighting and lightbox graphics are a nod to the buzzing hotels and bustling bar scene of the city’s South Beach and Ocean Drive.