Napapijri x StudioXAG: Innovation Launch

For their F/W 2019 collection, Futurewear, Napapijri continued to pioneer through design, sustainability and innovation. StudioXAG were invited to design, build and install window displays across Europe as part of the brand’s Innovation chapter.

As digital and physical worlds collide ruptures appear and the boundaries between both crossover. Inspired by this futuristic vision our design combined digital landscapes, glitch and hyperreality. The purple grid and fuzzy orange curvilinear forms stood in stark contrast to each other, with the metal hanging rail representing the glitch causing the two worlds to interact with each other.