Napapijri x StudioXAG: Infinity Collection

For key Napapijri stores across Europe we designed, produced and installed window displays to launch Infinity, the brand’s first 100% recycled & recyclable jacket.

Our scheme emphasised the Infinity lifecycle and demonstrated the circular, sustainable innovation behind the jacket. Manufactured in regenerated nylon the Infinity jacket is comprised of former waste including plastics and fishing nets, treated and repurposed for a second life and beyond.

We constructed an ombre-toned circular structure to accompany digital screens in keeping with Napapijri’s design, sustainability and innovation campaign messaging.

For a special takeover at Milan’s iconic La Rinascente department store, we created a bespoke display which took advantage of the expansive window. An elaborated Infinity structure is accompanied by a sunset-like gradient which floods the window in deep purple and shocking pink.