adidas Originals x StudioXAG: Stan Smith is Back

StudioXAG worked with the team at adidas Originals on a global window concept to relaunch the iconic tennis shoe, bringing it up to date with the #stansmith campaign. We also designed and built a flagship bespoke installation for the originals Berlin store.

Focusing on the classic green and white colour combination, and celebrating the special new packaging – hundreds of bespoke manufactured shoe boxes were stacked wall to wall and floor to ceiling.

Each shoe box was carefully configured to reveal the tennis star’s name inset on a green pegboard backdrop, highlighted with bright green strip lights for maximum effect.