adidas Originals x StudioXAG: adicolor Campaign

Originally launched in the 1970s, adicolor since became an iconic streetwear staple. Inspired by the collection’s playful and bright campaign imagery, we created a window and in-store installation in their Fouberts Place store.

In the windows, an oversized hairdryer blasted a female mannequin whilst a giant chameleon surprised a male mannequin. In-store, the collection was displayed upon glossy white and technicolour hanging rails, featuring neon tube lights.