adidas Originals x StudioXAG: London Underground Collection

With a graphic treatment inspired by the classic Underground Tube Map, a custom built tabletop provided a dynamic centrepiece at the Hanbury St store. Darting LED lights simulated travelling through the tube map, journeying down the lines and arriving at the underground trainers positioned at the stations.

In the Fouberts Place store, the exclusive sneaker range was suspended within colour aligned underground stops in the windows. Each window also featured tube inspired digital scrolling signage displaying information about the collaboration.

Illuminated plinths highlighted product in the launch zone, whilst map graphics adorned the store’s floor.