adidas Originals x StudioXAG: SL Launch

The SL first launched in the 1970s and was originally designed to be worn at the Olympics. Athletes embraced the shoe not on the tracks and fields, but wore them between competitions and on the podiums. These podiums were an opportunity to speak up in front of the world, to inspire real change in society.

The SL has been reimagined for a new generation that boldy pushes change in the world.

Our window and in-store display at Hanbury Street and Foubert’s Place playfully subvert the concept of those podiums, utilising richly textured abstract forms to exhibit the new SL.