adidas Originals x StudioXAG: Palace Collection

Skateboarding brand Palace’s collaboration with adidas celebrated the iconic tennis tournament Wimbledon, with an exclusive 70’s inspired collection. StudioXAG brought centre court to the adidas Hanbury Street store with a marked AstroTurf that scaled the walls and surrounded a product table.

A wreath inspired by the recognisable Wimbledon flower beds was accompanied by deckchairs, luscious greenery and ball baskets. Campaign imagery was distributed around the store, from around the till points, to a repeated motif across the brick-wrapped façade.