Napapijri x StudioXAG: Out of Nowhere Campaign

Shot amid a beautiful Scottish landscape, Italian brand Napapijri’s ‘Out of Nowhere’ campaign rejects borders in favour of geographical ambiguity.

Interpreting the striking campaign, we designed, produced & installed windows across Europe, using oversized cut outs & layering images to bring the brand’s “future-positive” message to life.

Bold hues framed giant cutouts of models, in contrast to the muted tones and textures of the background landscapes, which were layered using lightboxes and banner graphics of varying scales and angles.