Napapijri x StudioXAG: Choose Future Campaign

In collaboration with the Napapijri Creative Team we were tasked with bringing to life their brand campaign through a window scheme for twelve key city stores across Europe, presenting an anti-dystopian concept – regaining control in a period of uncertainty. Napapijri’s urban campaign imagery and CHOOSE FUTURE manifesto culminated in our window schemes, featuring replica girders, rubber flooring, truss structures and LED scrolling display, creating an industrial backdrop.

Our work formed part of a 360, brand-wide initiative, consisting of Brand Ambassadors sharing their visions of the future, and a specially curated programme including talks, workshops, store activations and exhibitions.

CHOOSE FUTURE – Believe in your dreams. Express yourself. A better future for everyone.