Kate Spade x StudioXAG: Westfield Jewellery Popup

Popping up in London’s Westfield shopping centre, we produced a stand-out kiosk in the form of a giant-sized jewellery box that customers can step inside to immerse themselves in the brand and jewellery collections.

We created the brand activation using the iconic Kate Spade green and a supersized branded gift box to form an immersive walk-in experience and put the Kate Spade brand at the centre of shopper’s attention this season.

With a chic, minimal display that hints to the jewellery line through campaign imagery on the sides of the pop-up, the gift box creates a sense of intrigue and invites customers to unwrap the collection.