diptyque x StudioXAG: The Dancing Flame

We were approached by diptyque with the challenge of bringing to life their holiday creative, the spirit of the dancing flame, and to make this moment both poetic and eye-catching.

We did so with dramatic scenery of dancing letters, floor-to-wall red velvet fabric, gold benches that organically weave their way around the store and a styled Christmas tree of gift boxes.

The concept was formed around the fluid movement of the flame. Visitors are invited to wander through spirited pathways that spark curiosity and engagement with the collections.

Using luxurious textures, the customer is enveloped in the brand’s seasonal campaign, transported into its warm glow.