Coach x StudioXAG: Autumn/Winter ’23

Bringing to life Coach’s new ‘Wear Your Shine’ collection of reflective metallic bags in a display of warm glowing lights, we produced an orange maze of scaffolding for their London flagship to draw in passersby and elevate the brand. From day to night, the window display and in-store installation shines, illuminating the new evolution of their iconic Tabby bag.

The scaffolding structure comprises slowly brightening lights alternating across metres of custom powder-coated orange aluminium, whilst the windows are embellished with orange New York runway motifs, echoed within the space in 3D forms, blending the outside with the inside.