adidas Originals x StudioXAG: Infinite Possibilities

StudioXAG designed and installed an exclusive window at the adidas Originals Berlin store to coincide with Fashion Week. Inspired by the dots on record players which appear to spin at different speeds as the vinyl plays, we created 2 windows which featured five metallic perforated wheels which spun in alternation to create an eye-catching and mesmerising scene.

Each wheel was adorned with multiple models of ZXFLUX footwear, hypnotising passersby and showing a myriad of styling possibilities.