lululemon x StudioXAG: Here for the Presence

Evoking the festivity of the season and tying in with lululemon’s holiday campaign, we designed and produced a series of windows and in-store moments for their stores globally, including their Regent Street and Champs Elysée flagships.

In order to draw in passersby and highlight lululemon as the brand of choice for holiday shoppers, we designed a minimal, yet playful scene, curated to spotlight stand-out product against a backdrop of shiny, snowman-esque spheres.

Honing in on lululemon’s values around mindfulness, we explored the concept of living in the moment and produced a visual representation of presence throughout.

Through abstract amplification of holiday ornamentation, such as the bauble, we created a space that allowed for expressive movement and excitement.