lululemon x StudioXAG: Blissfeel Launch

Launched just in time for early morning summer runs, the windows communicate the power of Lululemon’s footwear, and frame them centre stage within a glowing ring for all to see. Imagery speeds across the glass to create instant impact as customers pass by, giving a sense of movement that carries through to their in-store experience.

Inside the stores, footwear is suspended on plinths, as if they have been removed from the wearer mid-stride, giving shoppers a genuine feeling of speed. The vortex-like vinyls used across their windows pull in attention from outside, and guide customers through the collection on a whirlwind trip to find their perfect running shoe.