Napapijri x StudioXAG: Christmas Monsters Campaign

For a shimmering end to 2018, we created Napapijri’s Christmas concept for stores and windows throughout Europe and beyond.

Several hundred metres of fringing were transformed into golden furry coats, complete with googly eyes and resin cast monster claws.

As an added surprise for passers by, a select number of monsters were fitted with motorised mechanisms resulting in playful, shimmy shaking creatures in alternating sequences.

The narrative continued online, with our monsters developed by Napapijri into digitally animated, charming characters on the retailer’s website and social media channels.