Calvin Klein x StudioXAG: True Icons Campaign

To coincide with the launch of the campaign, StudioXAG produced a window roll out for stores across the global, with bespoke executions in their European flagship installations.

At the Milan flagship, huge white-washed sloping wooden structures filled the windows showcasing wardrobe staples such as the white shirt or the biker jacket, merchandised in repetition to reinforce the message. Some windows featured mannequins, whilst others displayed campaign graphics or showcased specific pieces from the collection, all framed in white neon.