StudioXAG

Calvin Klein

TRUE ICONS

Worldwide, January 2015

Window Multiple

Calvin Klein’s  ‘True Icons’ windows introduce their iconic styles for SS15 in the Milan Flagship store. Bespoke wooden structures stand at 3m tall in each window, lightly white-washed and sloped to the front. Bright white lights frame the hero product merchandised in duplicate sets, folded and pinned in place, with the style name displayed in the negative space of cut out white acrylic beneath. Mannequins lean on custom built platforms whilst large format campaign images of Justin Bieber and Lara Stone take centre stage.