Calvin Klein Paris x StudioXAG: Le Marais

To highlight the launch of Calvin Klein’s flagship store in Paris’ Le Marais district, we produced striking light installations for the windows and throughout the store.

Calvin Klein’s monogram was reduced to a series of clean lines which we rendered in illuminated opal perspex, flooding the windows with cool light.

Instore, a suspended display of twenty-four tubular lights cascaded down the stairwell, spanning three floors, creating an illuminated feature to draw customers through the space and encourage them to explore other floors.