Liberty x StudioXAG: The Fragrance Lounge

After the success of our collaboration for Liberty’s LBTY. fragrance launch, StudioXAG were brought on board to bring Liberty’s latest fragrance campaign to life with a window takeover, providing a look through the keyhole into their new wonderland of fragrance.

Liberty have transformed their lower floor into a concierge-style space for heritage, modern, and avant-garde fragrances; a home to the most prestigious brands in the world and the newest names in niche perfumery. A new way to shop fragrance, redefined for the senses.

To support the launch, we delivered a visual hook to entice passersby and raise awareness of the new shopping experience available.

Rebuilding  the windows into a preview of the lounge, we produced gold trolleys holding vintage suitcases, shelving hanging ornate keys and giant keyholes to house digital screens as well as various fragrances available in the lounge.