lululemon x StudioXAG: Together We Move

Lululemon’s ‘Together We Move’ campaign sought to connect with their community and support them in rising to the challenges they set themselves. As wellbeing becomes increasingly important to the Lululemon customer, we wanted to create something that spoke to this in a fun and empowering way for 2024.

We elevated the campaign by developing the creative for a retail touchpoint that was encouraging, inclusive and accessible for customers, with bold signage and dynamic shapes.

Whilst some brands may focus on personal goals at this time of year, Lululemon approached us with the brief to stand out against the competition, and to do so, we created something that truly highlighted the benefit of togetherness and community, key themes within their campaign.

Spotlighting their various product collections, we focussed on the joy of running, training and practising yoga together, appealing to their consumers’ interests and increasing stopping power with confident and energetic poses and colours.