Fred Perry x StudioXAG: Varsity Campaign

For their Fall Winter 2013 collaborative collection, Raf Simons and Fred Perry teamed up to produce modern reinterpretations of the classic varsity jacket, creating versions with luxurious Melton wool and leather panelling.

Inspired by the collection, and the mixture of materiality, we created huge letterman initials padded with white felt and navy blue chenille. The incredibly tactile letterforms were placed in store and in windows throughout Fred Perry’s Europe stores.