adidas Originals x StudioXAG: Tubular Launch

The Tubular campaign graphics were scaled, layered and repeated three times, each layer edge-lit in a cool blue light, creating a mesmeric composition drawing attention to the centre where the product was suspended.

Three dimensional white letters spelling ‘Tubular’ spanned the width of the windows. In-store; five forced perspective open hexagon frames hang concentrically, with the campaign graphic applied to each internal side. Continuing the layered and repeat theme of the windows, the installation creates a bold reveal of the footwear in the negative space.