The Most Beautiful Red for Christian Louboutin

Christian Louboutin The Most Beautiful Red

Iconic Christian Louboutin objects are sumptuously drenched in rouge to launch an exclusive capsule collection at Selfridges.

Design

Christian Louboutin

Photography

Melvyn Vincent (London)

Production + Installation

StudioXAG

Photography

Martyn Hicks (Manchester)

Christian Louboutin x StudioXAG: The Most Beautiful Red

Vivid, bold and instantly recognisable, the Christian Louboutin red sole is iconic. StudioXAG collaborated with the team at Christian Louboutin to produce and install ‘The Most Beautiful Red’ display as part of the luxury brand’s pop-ups at Selfridges London and Manchester Trafford Centre.

The design featured instantly recognisable red objects and artefacts all flocked to give them a tactile and unified texture. From a telephone box to a star, the accumulation of red objects were given the CL treatment and brought up to a luxurious level.