A whimsical ode to Paris across ten iconic windows for Christian Louboutin

Christian Louboutin Le Bon Marche

Show stopping kinetic windows for Christian Louboutin to celebrate Le Bon Marché’s summer exhibition
Concept + Design
Christian Louboutin + StudioXAG
Photography + Video
Laurent Dubin
Production + Installation
StudioXAG
Interview
wrkshp studio
Designer retail window displays - Christian Louboutin Paris
Christian paints the leaves on the trees at the Jardin de Tuileries whilst wiggling legs kick out from gigantic flowers
High-end retail window display design - Christian Louboutin at Le Bon Marche
Passers by are invited to dive into Christian’s world through the pop up pages of a super sized diary staged upon his writing desk
Luxe retail window display design - Christian Louboutin at Le Bon Marche
OMG! Christian’s diary opens to reveal a Parisian Morris column

Christian Louboutin x StudioXAG: Le Bon Marche Paris Takeover

In partnership with Christian Louboutin, StudioXAG were commissioned to conceive, develop and fabricate windows at iconic French department store Le Bon Marché that were an ode to The City of Light, each acting as a surreal reimaging of Paris through the seasons.

Department store window takeover design - Christian Louboutin at Le Bon Marche
The historic Galerie Vero Dodat comes to life with a Louboutin twist
At the Cafe Loubi ladies at lunch read the scandalous stories of the product, splashed all over the pages of gossip magazine, OMG
At the Cafe Loubi ladies at lunch read the scandalous stories of the product, splashed all over the pages of gossip magazine, OMG
Christian Louboutin painting the finishing touch to an illustration - the iconic red sole, using his signature nail lacquer, a nod to the birth of the brand
Christian painting the finishing touch to an illustration - the iconic red sole, using his signature nail lacquer, a nod to the birth of the brand

Inspired by the Ella Fitzgerald song “I Love Paris In The Springtime”, each window display explores typical Parisian vignettes with a Louboutin twist.

At the Loubi Cabaret, synchronised showgirls are at work, their rhythmic movements framing the Paloma bag, the star of the show
At the Loubi Cabaret, synchronised showgirls are at work, their rhythmic movements framing the Paloma bag, the star of the show
Winner of Window Display of the Year at FRAME Awards 2018
Feet rest on the cinema seats at the Pagode as Autumn sets in & the red sole leaves drop from the trees
Feet rest on the cinema seats at the Pagode as Autumn sets in & the red sole leaves drop from the trees
The pop-up book pops open to reveal a Parisian news kiosk, only to be kicked closed again by a Louboutin clad leg
The pop-up book pops open to reveal a Parisian news kiosk, only to be kicked closed again by a Louboutin clad leg

With individually animated moving elements and paper-pop-ups, the schemes depict a variety of scenes including a Louboutin themed cafe and dancing legs in a Loubi Cabaret.

Three fragrances pop up all over the Paris skyline, whilst perfectly manicured hands try the larger than life scent for themselves
Three fragrances pop up all over the Paris skyline, whilst perfectly manicured hands try the larger than life scent for themselves

Christian Louboutin brand references and product iconography are worked into the illustrated scenes, with the seasonal collection taking a starring role highlighted with full colour photography.

Surprise, humour and layers of storytelling immerse the viewer into the wonderful world of Christian Louboutin.

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Gemma, StudioXAG Co-founder