Shining bright for De Beers

De Beers The Enchanted Lotus

Cascading down the façade of De Beers' London and New York stores, we produced a show-stopping scene of lights to welcome in festive shoppers.

Production + Installation

StudioXAG

Photography

Alex Kurunis + Bill Sullivan

De Beers x StudioXAG: The Enchanted Lotus

Embodying the spirit of De Beers’ luxury aesthetic, in combination with their iconic lotus motif, we produced and installed the glowing symbols, scattered across the façade.

As well as the façade, we produced two stand-out light displays housed within the windows and outlining the vitrines of jewellery, tying the outside architecture in with the store itself.

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