Charming bell boys deliver The Art of Gifting for Carolina Herrera

Carolina Herrera The Art of Gifting

A striking concession in Harrods’ Beauty Hall highlighting Carolina Herrera’s signature red gift boxes.

Design, Production + Installation

StudioXAG

Photography

Melvyn Vincent

Carolina Herrera x StudioXAG: The Art of Gifting

The ‘Art of Gifting’ is the theme for the Carolina Herrera Fragrance display we designed and produced for the brand in the refurbished Harrods Beauty Hall.

Having collaborated with Carolina Herrera Fragrance on a range of creative design briefs from travel retail experiences to interactive counter top displays, we were pleased to be invited to provide our design and production services, assisting in the creation of a fragrance concession.

We produced nineteen Carolina Herrera branded miniature Bell Boys. Our meticulously rendered composition came to life in a luxurious scheme of dainty polished brass ladders and intricately placed Carolina Herrera gift boxes, forming the distinctive CH logo. Charming Bell Boys were strategically placed, playfully interacting with fragrances and gift boxes.