DKNY x StudioXAG: Cara Delevingne Collection

StudioXAG worked with DKNY to create a visual identity for a series of installations to launch the exclusive Cara Delevingne collection in department stores across Europe, including Selfridges, Harrods, Harvey Nichols and La Rinascente in Milan.

Inspired by the campaign’s New York City urban setting, we created a run of installations which were aligned under one unifying visual language, whilst incorporating unique features to satisfy the diverse requirements of each store.

In Selfridges, a huge metal structure dominated the space, wrapped in vinyl to resemble hazard tape.  Black metal tables topped with checkerplate were used to display product and mannequins, and large printed graphics displayed lookbook imagery from the collection. Mannequins donned some Cara attitude as they wore oversized mask prints of her eyes.

In Harrods, Harvey Nichols and La Rinascente, dozens of bold black tube clamp structures with bright yellow caps formed clothing rails, while large scale graphics of Cara were positioned on ends of the structures.