Scaffolding sculptures for Stussy x Fred Perry

Fred Perry Scaffolding

Bright red, asymmetric scaffolding structures mark the launch of Fred Perry’s collaboration with American streetwear brand Stüssy.

Design, Production + Install

StudioXAG

Photography

courtesy of Fred Perry

Fred Perry x StudioXAG: Scaffolding Concept

Designed and fabricated for Fred Perry’s Laurel Wreath stores across Europe, we created a modular solution that showcased bags combined with integrated campaign imagery from the hotly anticipated collaboration.

In-store scaffolding structures doubled up as product display rails, continuing the urban aesthetic in-store.